A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies are widely used in order to make websites work, or function more effectively, as well as provide information to optimise your website experience.

Cookies contain information that is transferred to your device. A cookie message will appear on our site before we store any cookies.

Our website uses the following four categories of cookies:

Functionality (necessary) cookies that are essential as they enable you to move around our website to ensure a faster, improved website experience. This category cannot be disabled.

Performance cookies that collect information about how you use a website, for example which pages are visited most often. Information collected by these cookies is used to improve our website.

Personalisation cookies that allow a website to remember choices you make (such as whether you have visited us before, your language or the region you are in) and tailor the website to provide enhanced features and content for you.

Targeting and Advertising cookies and pixels that gather information about your browsing choices on this website. They remember your visit and share this information with other organisations such as advertisers and social networks.

Study Group uses both first-party, and third-party cookies. First-party cookies are stored directly by Study Group and loaded on the website directly. These cookies primarily support our website functionality and help improve user experience and performance. Third-party cookies are set on external websites and are mainly used for tracking and advertising including displaying relevant adverts across a range of advertising partners, such as the Google Network and Facebook.

Third-party cookies allow us to tailor our marketing to better suit your needs and only display messages relevant to you. You can opt out of Google’s use of cookies via Google’s Ads Settings: Facebook advert preferences can be updated here:

Please note that if you opt out of targeting and advertising cookies, this does not mean you will no longer see advertising. Instead the adverts you see will no longer be based on your previous browsing history.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

First Party Cookies

BaiduPerformanceCookies used to generate statistical data on website usage.
FacebookTargeting and AdvertisingUsed by Facebook to deliver a series of advertisement products from third party advertisers.
Google AdSenseTargeting and AdvertisingUsed by Google AdSense for advertisement efficiency across websites using their services.
Google OptimizePerformanceTracks whether website users have been engaging with website test content.
Google Tag ManagerFunctionality (Necessary)Used by Google Tag Manager to load scripts and code into a page.
Google Universal AnalyticsPerformanceCookies anonymously identify page requests, session and visitor data for use in analytics reporting.
HotjarPerformanceSession cookies used to track site usage for analytics.
LiveAgentFunctionality (Necessary)LiveAgent cookies are used to enable chat functionality, store unique session and number of chats.
SitecoreFunctionality (Necessary)Website Content Management System cookies used to identify visitor analytics including sessions and page views.
Study GroupFunctionality (Necessary)Website cookies including tracking of user cookie consent, website form usage and referral data for analytics.

Third Party Cookies

GoogleFunctionality (Necessary)Google Analytics tracking cookie for website usage.
GooglePerformanceGoogle Analytics tracking cookies to track anonymous user behaviour in order to improve website performance.
GoogleTargeting and AdvertisingAnonymous cookies to store website visitor advert and interest preferences, used to measure advert performance and engage in tailored advertising and retargeting.
HotjarFunctionality (Necessary)Hotjar functionality cookie to track whether users have used the website before.
HotjarPerformanceWebsite behaviour cookies track user analytic data and identify site improvement suggestions.
HotjarTargeting and AdvertisingCookie tracks visitor usage and measures performance stability.

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